Creative Brief Marketing Plan - 1725 Words

Creative Brief Key Features They have several unique features/offerings that include, furniture delivery, locally made products, and one of a kind home furniture, as well as high quality customer service. Proposed Target Market With these unique features/offerings, the target market proposed is women age 25+ with higher income in the San Marcos and New Braunfels area. This target market will bring in customers who are willing to buy on the higher end and women who will keep coming in on a regular basis. Our focus is to target women who are already in the area shopping at the outlet. Proposed Positioning Statement To increase their sales in the home section of the boutique the positioning of their boutique needs to be changed. The proposed positioning statement states, â€Å"For women, who are looking to find unique pieces and experience great customer service, Two P’s Calli’s offers one of a kind pieces to meet your style needs, while providing customers with professional, but friendly service. Unlike any other business in the San Marcos area, Two P’s Calli s does not compromise quality or service.† This statement positions Two P’s Calli’s against their competitors as a unique shopping experience in San Marcos. Message Proposed Two P’s Calli’s is a local gem filled with one-of-a-kind pieces that are sure to impress your guests when hosting dinner parties, holiday events, and much more. Unlike most furniture stores, Two P’s Calli’s does not bombard you with a â€Å"quickShow MoreRelatedMarketing Communication Creative Brief and Imc Plan7937 Words   |  32 PagesSummary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i.Read MoreMarketing Communication Creative Brief and Imc Plan7930 Words   |  32 PagesSituation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional AdvertisingRead MoreMarketing and Overall Communications Objectives963 Words   |  4 PagesIntegrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often, CEO’s will not take the time to read all of the details of the plan, so this particular part of the plan should be a one page summary of the goals, execution plan, and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the toneRead More9 IMC Message Strategy751 Words   |  4 Pagesbrand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies. Companies and their marketing communication agencies employ strategic thinking at a variety of levels in the marketing communication process. 3 The Creative Message Brief A creative brief is a document that providesRead MoreInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreMarketing Campaign For Jay Z s Biography And A Hypothetical Creative Campaign1290 Words   |  6 Pagesas traditional media, digital and social media as well as experiential marketing platforms. Along with the agency, founder and Creative Chairman, David Droga, has worked with clients such as Google, CNBC, and Sprint (Droga5, 2017). However, the creative agency has done incredible creative work with Rapper Jay-Z and Bing. This document will examine Droga5’s marketing campaign for Jay Z’s Biography and a hypothetical creative campaign. The Rapper Jay-Z, born Shawn Corey Carter released a memoirRead MoreInternet Marketing1284 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learnerRead MoreEssay on Promotional Mix1255 Words   |  6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreBusiness: Marketing and Promotional Campaign1596 Words   |  7 Pagesï » ¿ BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieveRead MoreAssignment Brief Unit 9 Creative Product Promotion 1 1465 Words   |  6 Pagesï » ¿BRAESIDE HIGH SCHOOL BUSINESS DEPARTMENT BTEC NATIONAL DIPLOMA IN BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional

A Short Biography of William McKinley - 1046 Words

Introduction A. Background information B. Anecdote C. Map Early Life/Student A. Serious Student B. Allegheny College i. Illness caused dropout C. Worked full-time ii. Worked as clerk Military Career A. Enlisted after war started B. Went up rankings quickly i. Went up for courage C. Fought in savage battles ii. Battle of Antietam Creek Lawyer Career A. Entered Albany Law School B. Opened Law Office i. Partner Judge George W. Belden ii. Opened in Canton, Ohio C. Met Ida Saxton iii. Married on January 25, 1871 D. Children iiii. Had Katie in 1871 iiiii. 1873, had Ida Political†¦show more content†¦Grant. In the summer of 1869, McKinley met Ida Saxton. On January 25, 1871 they got married. On Christmas day, their first child Katie was born. In 1873 they had a second child, Ida. Within a few months, the baby died. Then in 1876 Katie died of typhoid fever. The couple were grief-stricken. In the 1876 election McKinley was elected to Congress. He served as congressmen from 1877 to 1883. He was narrowly defeated in the 1882 election, but served again from 1885 to 1991. In 1891, he was elected as the Governor of Ohio. He served two terms as governor, from 1892 to 1896. In 1896 McKinley campaigned for president. He had help from some notable businessmen, such as J.P. Morgan. On election day, McKinley won by a comfortable margin. In the White House, McKinley’s presidency began on a promising note. On July 24, 1897 McKinley signed the Dingley Tariff Act, which raised the tax rates on imported goods to an average of 52 percent. After the sinking of the ship USS Maine, Americans became increasingly angry at Spain. By, August 1898, the Spanish-American War was over. On December 10, 1898, Spain and the United States signed the Treaty of Paris. Spain gave the U.S. Puerto Rico, Guam, and the Philippine Islands. But by taking control of those countries, William McKinley forced America to become a world power. In the 1900 presidential election, McKinley faced William Jennings Bryan, the Democratic candidate. The question was if the UnitedShow MoreRelatedTheodore Roosevelt . Introduction To The Life Of Theodore1574 Words   |  7 Pagesinterest in listening to their ideas or following their ways. This would lead Roosevelt into becoming the running mate for McKinley in the presidential election, in hopes of preventing a second governor term for the once loved war hero. McKinley would go on to win the election and Roosevelt would become the Vice President, but this was short lived. On September 6, 1901 McKinley was tragically shot and killed. Roosevelt would now become the 26th president and the youngest president in the nation’sRead MoreWalt Disney Essay examples1366 Words   |  6 Pagesnot only a role model to kids and adults, he is also a leader for the world. Therefore, when I was asked to think of a person who is most deserving to be honored with their own postage stamp, Walt Disney was the first person I though of. Julie Williams, an elementary school teacher, said to her class and posted online â€Å"Since stamps are first class, your designs should be designed to look first class (Education).† With that being said I believe Mr. Walter Elias Disney should be granted the honorRead MoreThe Bull Moose3345 Words   |  14 Pagesshaping of the values of America. He later claimed that had it not been for his two year stay in the beautiful Dakota wilderness, he would never have become president. Theodore Roosevelt’s return to political life in New York in 1886 was nothing short of a success, despite the fact that he didn’t actually win his first election. He ran for mayor of New York City as the Republican candidate and was defeated. He knew he would lose, and his run was a calculated move to gain publicity and spread hisRead MoreBattle Analysis of San Juan Hill Essay2008 Words   |  9 PagesScouts, polo players and New York City policemen (Roosevelt, 1999). The Spanish-American War was â€Å"A Splendid Little War,† shaped by the xenophobia of the yellow press methods of William Randolph Hearst and others. This misinformation drove the community and the politicians to command that a hesitant President McKinley go to combat to boot the unkind Spanish out of Cuba, and to â€Å"Keep in mind the Maine† (Azoy, 1961). It was obviously an elective combat and despite the fact that we approved a commandmentRead MoreAbraham Stoker and Theater1231 Words   |  5 Pagesdebating group at Trinity College. He learned to think and speak quickly. To him, debating was a lot like acting. The debater, like an actor, focused on capturing and keeping the attention of the audience. â€Å"He went to plays, read lots, and worked on short stories to get away from school work† (22). Stoker became interested in the theatre while a student through a friend, Dr. Maunsell. Watching plays was so similar to debating for Stoker, that it became his f avorite hobby, at least in the beginning ofRead MoreFranklin D. Roosevelt : The Best President The United States1949 Words   |  8 PagesMeeka Diaz December 17, 2016 AP GOV, P. 3 Dremousis Franklin D. Roosevelt was the best president the United States has seen since the death of William McKinley. FDR was elected to four terms as president and was able to achieve great things in each one. Ultimately Roosevelt was able to patch up and renew many of the hardships handed down to him from President Herbert Hoover s administration, as well as managing America s involvement in World War II. Franklin D. Roosevelt grew up a privilegedRead MoreMusic of the South2009 Words   |  9 PagesRandy Travis. The first music of the South is the blues which is about an expression of an individuals grief while facing the world by your own self. Later, The blues was a type of music that played in the South and wasnt printed until 1912. William C. Handy was a composer who brought and promoted blues as a popular type of music and brought it to the people. Some of his beginning publishing work include Baby Seals Blues, Dallas Blues, and Memphis Blues. The blues was very popular duringRead MoreResearch Your Favorite Instrument on the Web3547 Words   |  15 Pagesdemonstrate various features of the instrument? What did you learn from your research? Im not particularly interested in seeing how cleverly you can rewrite historical information or how well you can paraphrase an entry from a Wikipedia composer biography. Hopefully, your research will go well beyond typing in keywords in the Wikipedia search engine! B. Process Decide which instrument you are going to research. The choice of an instrument should be made AS SOON AS POSSIBLE in order to allow theRead MoreAmerican Revolution and Study Guide Essay example5377 Words   |  22 Pagesstate in America. (10pts) 3. Identify the short-term and long-term consequences of the American colonists seeking foreign markets for their exports? (10pts) 4. Write your definition of democracy. The use this definition to create a T-chart to analyze the validity of democracy developing in colonial America Pocahontas Anne Hutchinson Benjamin Franklin Royal veto John Rolfe Roger Williams George Whitefield Lord Baltimore William Bradford John Peter Zenger Virtual Read MoreEssay about The Future of Puerto Rico2909 Words   |  12 Pagesprior to the 1898 Treaty of Paris. It was then that Puerto Rico began to be governed as an unincorporated U.S. territory. Robert Pastor from The New Republic believes that the U.S. acquired Puerto Rico almost by accident: When President William McKinley succumbed to the pressures in his party to go to war against Spain in 1898, American attention was focused on liberating Cuba. To prove that U.S. motives were purer than those of European imperialists, Congress added to the declaration of war

Knowledge Intensive Service Activities †Free Samples to Students

Question: Discuss about the Knowledge Intensive Service Activities. Answer: Introduction: Australian IT market is developing slowly. It is a huge country with low population strength; hence skill shortage in any domain is common. Unlike countries like US, Japan and even India who are known for offering IT support both from outsourced operational services or from headquarters, Australias software sector is relatively new and slowly upgrading. In this literature review on IT industry in Australia, the researcher conducts an empirical study by collecting secondary data from several sources, such as previously published books, journals, research articles on the respective topic (Bernstein and Yuhas, 2002). After studying from these scholarly sources a critical understanding of the scenario has been presented below that explores various facets of IT industry in Australia, such as the growth, associated issues and challenges faced by the software sector. The Australian IT sector is generally not compared with leading software development countries like US, Japan, Phillippines and India. After conducting a thorough research on the market condition of Australia it is evident that Australia is a big country with a very small population and hence there lies strong competition for IT jobs. Several people have migrated in the hope of earning money and enjoy better living conditions. As far as IT domain is concerned, an applicant is expected to possess domain expertise and thorough knowledge (Crawford et al. 2013). IT is a specific sector that needs specific skill and knowledge. From the collated information on IT domain, according to the reports published by the Government in Australian Industry Report 2016, large companies generally outsource the main software development work. Since companys demands skilled staff with domain based knowledge, for example, banking industry demands IT specialists with banking knowledge and experience. Thus even if an individual has ten years of experience in handling software development in Project Management, the person is generally identified as unsuitable in the banking industry (OECD KISA project, 2010). As far as the growth and issues of the Australian IT industry is concerned, it is evident from the report published by Spencer (2017), that the IT sector of Australia will experience huge skill shortage in another five years. The researcher has conducted a survey and collected data from respondents selected from IT sector. A comparative study on data collected in 2011 and 2014 has been evaluated by the researcher and underpinned that in 2014 respondents in IT sector under the age of 30 was only 6% in comparison to the survey data collected in 2011 where it showed that 18% employees in the department were below 30 years of age. The chart below clearly shows a steep decline of 66% in just three years. It has been further pointed out by economists and industry analysts in Australia that companies or market leaders like Microsoft, Google and HP generally run key software oriented operations in other countries and have set up a different operation in the respective region and they generally have different hiring requirements (Di Tullio and Bahli, 2013). IT is Australia generally focuses on, Property and business services Government administration as well as defence Finance and insurance sector Communication services Manufacturing According to Ehrig et al. (2007), the Australian economy is in transition. Majority of population is employed in the service industry. Social services and Distribution services are mainly known for offering steady employment. In other industries like Agriculture, Forestry and Fishing employment is offered based on contract. Research on innovation in the Australian domain has emphasised on exploring patterns of innovative activity within an economic condition. OECD KISA project (2010), as per this report the software sector plays an important role in the Australian economy. Within the domain, there is a significant amount of production in software development and final products are offered to consumers both at the domestic and international market. The software has evolved as an input to the production of software. According to the data published by the Australian Bureau of Statistics (ABS) information technology innovation has become integrated into all leading areas in the economic development. Information and Communication Technology: Australia (2004), and Enabling Our Future Australian IT industry is a small but significant part of the world industry and it contributed around $50 billion to the Australian economy (Fitzpatrick and Keane, 2006). The country today has about 24 000 specialists firms that offer employment to more than a million people. Challenges faced by the IT sector: Over the years it has been experienced that tech sector in Australia experiences low growth that mining and other domain. There are several challenges facing businesses. The global economy has impacted on the countrys economic development in the past few years. Rapid economic growth was experienced by China and this has completely changed the global trade and investment flow. Besides other domain, the key custom of IT industry is to successfully release product upgrades and meet client demand (Gentle, 2007). Some of the biggest challenges to be considered amidst competitive environment are; Cash flow: both small and big companies experience issues with cash flow as it takes a significant amount of time to receive payment from the clients. Meeting on-going expenses hence become a major challenge for the company. Innovation: drive to innovation has gained importance and its demand has increased in the business. Organisations today are forced to explore new opportunities and unlock growth potential. Several companies are coming up with innovative solutions triggering competition in the market (Holcombe, 2008). Overseas expansion: business growth and skill enchantment have encouraged companies in outsourcing projects to India or China. IT companies could easily get the projects completed within time and budget. They could save money by using skills from economically developing countries. Thus companies today prefer using highly knowledgeable and skilled task force from outsourcing. This practice has impacted heavily on the job market and tech professionals are rarely getting a job. As far as Australian cities are concerned, Melbourne and Sydney are the most popular destinations where job seekers throng for tech jobs. Australia has a large number of migrant populations. Besides native population, the country has supported the migrant population in growth and living (Nicolette, 2015). According to the experts, Australian IT industry has experienced a significant decline in involvement from young professionals. There has been a remarkable fall in joining the industry over the past few years. According to the chief executive of the online services company, IT industry should solve the problem plaguing the situation so that more people could join the industry. Besides this industry expert chairman of CSIRO mentioned after analysing the overall attitude of the job seekers and IT professionals in Australia that Australia lacks a culture of keep learning. According to him, there is a vacuum in loving learning or knowing the unknown or keep practising to improve skill. Thus, the nations lack of approach towards indulging into continuous learning therefore impacts on the overall performance of the professional domain. Hence when the aptitude is compared with other countries like Israel or India companies identify that in every place people struggle towards improving every day. The professional environment is steep in continuous strive towards personal and professional improvement, and since this attitude is not present in Australian population companies are disappointed (OECD KISA project, 2010). For example, according to Mr Thodey regarding coding process, the professional attitude towards completing the task in Australia does not incorporate any new experimentation, research or other improving approaches, instead the professionals approach is to stick to the existing format and just whatever gets you going. There is no willingness towards innovation, experimentation or improvement. And this is leading to a palpable state in IT sector. Future of IT in Australia: With the growth of mobile smartphone technology, Australian IT domain experienced certain changes and expressed willingness towards exploring the new and interesting sector. Jobs in computer system design increased. This area demanded skill in programming and software development and in 2008 experienced a sudden surge. As per the Australian App Economy report, Australia could experience significant growth in the mobile computing sector as more people are interested in the domain. Besides this industry analysts such as Dr Mandel further reported that Australia is equipped to absorb to new technologies at a rapid pace and exploring the growth trend he has further mentioned that Australia is expected to perform well and thus he named it the app economy as this domain comprises of app developers from the IT sector. At present about 9.4 per cent of Australian tech jobs include people working in app development activity (Spencer, 2017). Thus since the health of app development is good, if the other industries like retail, finance, entertainment accept digital development and make use of innovation on a regular basis, the particular area in IT would reach new heights by 2020. App economy is contributing immensely and a report from Apple clearly highlights that the App Store has successfully added about 70,000 jobs in the Australian economy. Besides the app development and digital innovation, E-business and E-solution have gained considerable importance in the past few years. Several companies have begun investing and initiating online retail business. Though the initial set up demands time, IT knowledge and support as well as specialised skill, in the e-business domain offers immense scope for growth and development and economic enhancement Australian IT industry should focus on developing and adopting specific strategies to improve business (Xu and Quaddus, 2010). It could be hence culminated after studying from several economic analysis and IT journals on the economic condition of the domain and future of the sector that new possibilities are coming which if addressed and managed in a proper way would help in earning revenue, sustain and evolve as a successful industry contributing immensely to the GDP of the country (Spencer, 2017). References Bernstein, L. and Yuhas, C. (2002).Software development. New York: McGraw-Hill/Professional. Crawford, J., Leonard, L. and Jones, K. (2013). The Role of Worker Tenure and Employment Heterogeneity on Software Development Work Activities.Journal of Information Systems and Technology Management, 10(3), pp.483-502. Crawford, W. (2003).First have something to say. Chicago: American Library Association. Di Tullio, D. and Bahli, B. (2013). The impact of Software Process Maturity on Software Project Performance: The Contingent Role of Software Development Risk.Systmes d'information management, 18(3), p.85. Ehrig, H., Floyd, C., Nivat, M. and Thatcher, J. (2007).Formal Methods and Software Development. Proceedings of the International Joint Conference on Theory and Practice of Software Development (TAPSOFT), Berlin, March 25-29 1985. New York: Springer. Fitzpatrick, M. and Keane, T. (2006).Software development. South Melbourne: Thomson Social Science Press. Freedman, J. (n.d.).Software development. Gentle, M. (2007).IT success!. Chichester: John Wiley Sons. Holcombe, W. (2008).Running an agile software development project. Hoboken, N.J.: Wiley. KONG, J. (2008). Visual Language Techniques for Software Development.Journal of Software, 19(8), pp.1902-1919. Nicolette, D. (2015).Software development metrics. Shelter Island: Manning. Obrenovic, Z. (2013). Software Sketchifying: Bringing Innovation into Software Development.IEEE Software, 30(3), pp.80-86. OECD KISA project (2010).Knowledge Intensive Service Activities in the Software Industry in Australia. [online] Available at: https://www.oecd.org/sti/inno/34608992.pdf [Accessed 28 Aug. 2017]. Spencer, L. (2017).Australian IT industry faces impending skills shortage: Greythorn | ZDNet. [online] ZDNet. Available at: https://www.zdnet.com/article/australian-it-industry-faces-impending-skills-shortage-greythorn/ [Accessed 28 Aug. 2017]. Xu, J. and Quaddus, M. (2010).E-business in the 21st century. Hackensack, NJ: World Scientific.