Creative Brief Marketing Plan - 1725 Words

Creative Brief Key Features They have several unique features/offerings that include, furniture delivery, locally made products, and one of a kind home furniture, as well as high quality customer service. Proposed Target Market With these unique features/offerings, the target market proposed is women age 25+ with higher income in the San Marcos and New Braunfels area. This target market will bring in customers who are willing to buy on the higher end and women who will keep coming in on a regular basis. Our focus is to target women who are already in the area shopping at the outlet. Proposed Positioning Statement To increase their sales in the home section of the boutique the positioning of their boutique needs to be changed. The proposed positioning statement states, â€Å"For women, who are looking to find unique pieces and experience great customer service, Two P’s Calli’s offers one of a kind pieces to meet your style needs, while providing customers with professional, but friendly service. Unlike any other business in the San Marcos area, Two P’s Calli s does not compromise quality or service.† This statement positions Two P’s Calli’s against their competitors as a unique shopping experience in San Marcos. Message Proposed Two P’s Calli’s is a local gem filled with one-of-a-kind pieces that are sure to impress your guests when hosting dinner parties, holiday events, and much more. Unlike most furniture stores, Two P’s Calli’s does not bombard you with a â€Å"quickShow MoreRelatedMarketing Communication Creative Brief and Imc Plan7937 Words   |  32 PagesSummary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i.Read MoreMarketing Communication Creative Brief and Imc Plan7930 Words   |  32 PagesSituation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. 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